Feel it All: New collaboration with Let's Dance star Anastasia Maruster

With Dancing Queens begins a new chapter - one that is driven by passion, emotion and a clear vision. Our brand is evolving from a pure dance online store into an internationally influential dance brand that combines emotion, quality and identity. We are continuously developing our products - with the aim of ensuring that every dancer finds the perfect dance shoe: high-quality, comfortable and with personality. Because we don't just want to sell functional dance shoes. Dancing is so much more. It is emotion, expression, community and freedom.

Our mission is to make this attitude to life tangible in everything we do - in our products, campaigns and in the way we connect with our community. Because our community is the heart of Dancing Queens. You dancers are the reason why we do what we do. On the dance floor, in dance schools, on social media - you are our inspiration and our most important asset.

Responsible for the creative realization was Sharon Bottana, Digital Content & Performance Lead at Dancing Queens. She accompanied the shoot from the initial idea to the final realization - and talks about this special collaboration in an interview:

"Anastasia has been on our co-founder Bettina's radar since the last Let's Dance tour. Her elegance, her strength and her passion for dancing are a perfect match for our brand. When we presented our concept to her, she was immediately enthusiastic - she understood that Dancing Queens It's not just about dance shoes, but about emotion: about the feeling of being part of a global dance movement."

According to Sharon, planning the shoot was also a creative process full of dedication:

"We didn't want to capture staged images, but real emotions. Movement, light, expression - everything should look alive. Our aim was to capture our community's attitude to life: Joy, freedom and that indescribable happiness that you only experience when dancing."

On the day of the shoot itself, everything just fell into place despite the tight schedule:

"It was magical", Sharon remembers. "Anastasia didn't just wear the dancing shoes - she danced in them, she brought them to life. The whole team was in the flow - Bettina and I had tears in our eyes. Every moment was real, and it's this energy that reflects what Dancing Queens stands."

The shoot with Anastasia is just the beginning. In the coming months Dancing Queens continue the emotional development of the brand - with new products, new campaigns and a clear vision. The first results of the collaboration with Anastasia Maruster will soon be on display - stay tuned!

"We want our customers to not just buy a product, but to become part of a movement"says Sharon. "Our team is already living Dancing Queens - with enthusiasm, passion and love for dance. Dancing connects people all over the world - and this feeling should be tangible in everything we do."

With the new branding, emotional product names and campaigns that combine heart and movement, the Dancing Queens into a future that inspires - bold, international and full of emotion.