Anastasia Maruster: Shooting at Dancing Queens

The Anastasia Maruster photoshoot marks an emotional turning point for Dancing Queens and stands for Passion, emotion and a clear visionOur brand is evolving from a pure online dance shop into an internationally influential dance brand that combines emotion, quality and identity.
We continuously develop our products – with the goal that every dancer has the perfect one. dance shoe finds: high-quality, comfortable and with personalityBecause we don't just want to sell functional dance shoes. Dancing is so much more. It's emotion, expression, community, and freedom.
Our mission is to do this Lifestyle in everything noticeably to make – in our products, campaigns and in our interactions with our CommunityBecause our community is the heart of Dancing Queens. You dancers are the driving force behind everything we do. On the dance floor, in the dance schools, on social media – you are our inspiration.

A look behind the scenes of the Anastasia Maruster photoshoot reveals how much passion and creative passion It's in every detail.

Responsible for the creative Implementation was Sharon Bottana, Digital Content & Performance Lead Dancing Queens. She accompanied the photoshoot with Anastasia Maruster from the initial idea to the final implementation and talks about this special collaboration in the interview:

“Anastasia had been on our co-founder Bettina’s radar since the last Let’s Dance tour. Her elegance, her strength, and her passion for dancing are a perfect fit for our brand. When we presented our concept to her, she was immediately enthusiastic. She understood that it was about…” Dancing Queens It's not just about dance shoes, but about emotion: about the feeling of being part of a worldwide dance movement."

Even the Planning the photoshoot According to Sharon, it was a creative process full of dedication:

“We didn’t want posed pictures, but to capture genuine emotions. Movement, light, expression – everything should appear vibrant. Our goal was to capture the spirit of our community: joy, freedom, and that indescribable happiness that you only experience when dancing.”

On Day of the Anastasia Maruster shooting Even with a tight schedule, everything just fell into place:

“It was magical,” Sharon recalls. “Anastasia didn’t just wear the dance shoes. She danced in them, she brought them to life. The whole team was in the zone. Bettina and I had tears in our eyes. Every moment was real, and that energy perfectly reflects what it’s all about.” Dancing Queens stands."

The photoshoot with Anastasia Maruster is just the beginning. In the coming months, she will continue... Dancing Queens on the Emotional development of the brand. You can expect new products in our dance shop, new campaigns and a clear vision. The first results of the collaboration with Anastasia Maruster will be available soon – stay tuned!

“We want our customers not just to buy a product, but to become part of a movement,” says Sharon. “Our team already lives this way.” Dancing Queens with enthusiasm, passion and love for dance. Dancing connects people all over the world and this feeling should be palpable in everything we do.”

The most important information about our campaign in brief:

• Emotional brand strategy with a clear focus on the feeling of dance
• International cooperation with Anastasia Maruster
• Product designs that combine comfort and expression

With new branding, emotional product names and Campaigns dances with heart and movement Dancing Queens Into a future that inspires – bold, international, and full of emotion. The Anastasia Maruster photoshoot paves the way for many more exciting developments. Our shoes take dancing to a new level: They're comfortable, stylish, and sparkle in the spotlight just like you!