Black leggings from Dancing Queens – how a crisis became a new favorite item

Actually, we do at Dancing Queens Dance shoes for partner dancing – for safe steps, fluid movements and those moments on the dance floor when you forget the world around you.

And then came Corona. From one day to the next, partner dancing was no longer possible. Studios closed, events canceled, dance floors empty. For us as a brand – and for our community – a challenging time. But also one that forced us to rethink and listen more closely: What do our customers need now?

Many of you have remained loyal to exercise – at home with home workouts, on the fitness trail, while walking, doing yoga, or stretching. And that's exactly where leggings came into play.

How leggings suddenly became part of our DNA

During this time, we added leggings to our product range – cautiously at first, almost as an experiment. And then something exciting happened: you loved them.

Not just because of the colors or cuts, but because they:

are extremely opaque
won't slip (even during turns or squats)
feel like a second skin
and work in many cuts for very different body types and needs

And this is where things got really exciting: Since the pandemic, we've learned an incredible amount – especially thanks to you. Through orders, reviews, and messages, we now have a much better understanding of which leggings truly deliver in everyday life: comfortable cuts, durable materials, and that confident, good feeling all day long.

That's why we're now taking the next step and producing our own Dancing Queens Leggings – under our name, with all the knowledge gained in recent years, and above all for our community.

Why our first own collection is all black

Black is no accident – and it is not a compromise.

We see this time and again, especially in Switzerland and the EU:

Black is most often worn on the legs.
It's easy to combine.
It flatters every skin type.
And it gives the body a clear, beautiful contrast.

Yes, we love colors. Yes, we have over 200 colorful leggings and tops in our range – real eye-catchers. And yes: Many customers come to our website because of the colors. But in the end, they often buy black. That's why it was clear to us: Our first own Dancing Queens leggings collection would celebrate exactly this color.

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Three cuts. Three women. Three realities of life.

In the end, three cuts stood out time and again: models that you love, that we wear ourselves constantly, and that have proven themselves in everyday life and movement.

Pulse High Waist Leggings – Black

Minimalist. Elegant. Always appropriate.

Bettina, co-founder of Dancing Queens, is team Basic with powerIn the morning, she slips into her leggings, throws on an elegant blouse, and is ready for the meeting. At midday, she has an investor meeting, and in the evening, she pops out to a salsa party – all while wearing the same leggings.

The high waistband provides a comfortable shaping effect and offers security and support – all day long. Classic black high-waisted leggings for women with a busy life.

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Luna Flare Pocket Leggings – Black

Modern. Practical. Always with you.

Sharon, our Digital Content Manager, loves these leggings for one very simple reason: The trouser pocket.

"Especially when dancing or at the gym, I always want to have my phone within easy reach – this bag is simply perfect for that."

And the cut is also impressive: The slight flare looks modern, visually lengthens the legs, and is suitable for any occasion – on the dance floor, during training, or simply for everyday wear. Perfect for anyone who wants to combine function and style.

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Serenity Flow Yoga Pants – Black

Relaxed. Gentle. Pure freedom of movement.

Sophie, co-founder of Dancing Queens And as a former professional basketball player, she likes things deliberately relaxed – but still functional. The Serenity Flow sits loosely on her legs and gives her exactly the right fit. comfortwhich she appreciates in everyday life with children and job: in the mornings between appointments and to-dos, on the go with the kids or simply when everything happens at once.

And because Sophie has always been involved in sports, she needs pants that do more than just "look good." These pants can handle anything without feeling restrictive. The flowing cut provides lightness, freedom of movement, and an all-around good feeling.

A classic black yoga pant for women who love comfort but still want to always look well-dressed.

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Black as a beginning – not as a boundary

We are incredibly proud of our first own black collection, because it is well thought out, honest, suitable for everyday use – and 100% Dancing Queens. And don't worry: For those who prefer something more colorful, eye-catching, or unusual, our colored leggings and tops will of course remain in our product range – with over 200 variants, which really make you want to move. Because diversity is part of who we are, just like movement, community, and that good feeling of being at home in your own body.

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