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About Dancing Queens

We are part of "Höhle der Löwen Switzerland"!

42 start-ups pitched their business ideas to well-known investment professionals in seven episodes of the fourth season of "Die Höhle der Löwen Schweiz" and hoped for a deal. We made it into the show on TV channel 3+ and were part of the 2nd episode on October 11, 2022. More details? How we celebrated the event? Our « Höhle der Löwen » collection? You can find it all here:

More information


In 2019, Bettina and Sophie, who met at the German start-up and cooking box provider HelloFresh, founded Dancing Queens. At long last, we wanted to have our own business and had our forte in marketing an online store. But why did we start with dance shoes? Bettina rarely found great dance shoes and together we were eager to solve the problem that many dancers have. 

We started with a small warehouse in Bettina's apartment and have since become one of the most well known online stores for dance shoes in Europe.

In addition to the most beautiful and comfortable dance shoes, we also have comfortable sportswear in our assortment that does not slip and that makes you look slim - another problem for dancers. 


Today we offer over 600 different dance shoes for both men and women, covering all dance styles. We also offer over 200 leggings, tops and jumpsuits. You'll also find dance tights and hoodies. We achieve this by working with eight suppliers from various countries in Europe and from the USA. The journey will continue into the future because we want to become the largest dance platform in Europe. 

Do you want to be part of it too? We look forward to your application at any time - even if we none Jobs have advertised.

Dancing Queens in the media

Zürich Ost Artikel from November 16, 2022
Startupticker Artikel from October 13, 2022
MoneyToday Artikel from October 12, 2022
Organisator Artikel from October 12, 2022
Organizer Article from September 14, 2022 Article from November 22nd, 2021

Regio Article from 04.11.2021
Regio Article from 22.02.2018