2025 was a year in which we felt one thing above all: community.
Wherever there was dancing – at festivals, in classrooms, in clubs and on open dance floors – we were connected with you through rhythm, passion and the feeling of being in the right place at the right time.
This year we were privileged to be part of your dance world at so many special events: Linedance Festivals, Eurodance, INTAKO, the Croatian Summer Salsa Festival, Bachaturo, Perfectly Mambo, the Suisse Dance Festival, Unified, the Bachata Geneva Weekend, the Paris Bachata Vibe Festival – and many more.
Each festival had its own unique energy. Some were loud, some relaxed, some emotional – but all were full of people dancing, laughing, and sharing. For us, it was a gift to meet you there: the anticipation of trying things on, the smiles when a shoe felt "right," the radiant smiles when, after the first turn, you said: "These are staying on my feet today."
These moments mean so much to us – and your appreciation is also reflected in a few numbers:
✨ Over 31,000 happy customers whom we have gladly helped to find the perfect dance shoes!
✨ We delivered to over 60 countries – from Switzerland to French Guinea, Japan or even New Caledonia.
For us, this means: You trust us. You support us. You dance with us through the year.
The SMOVE sneaker became your lightweight companion for long nights, while the FUEGO sneakers became your choice for versatility and spontaneity. If you're still unsure which sneaker suits you better, check out our Dance sneaker comparison to.
At the same time, you also showed us how much you love to move elegantly: heels that remain flexible, adapt, support you, and still allow room for feeling. Models like Magnet Aura, Magnet Core, or Sparkle Shine were often on your feet this year – but above all, they were present in your stories: in the classes, in the shows, on social media, in moments when you tried something new or pushed yourself beyond your limits.
And then there were the little surprises: A flat shoe became one of your favorites overnight – Joy. Perhaps because it perfectly expresses what accompanied you throughout the entire dance year: joy.
SMOVE Dance Sneaker are the ultimate dance sneakers - lightweight, breathable and with a cushioned sole. The pivot points on the sole enable effortless spinning on different surfaces.
Flat and comfortable – for perfect balance, whether in class or at a party. These flat sandals are for everyone who likes to look elegant but prefers flat shoes to stay comfortable throughout every dance.
A particular highlight of 2025 was our new presence at Opéra – the dance and ballet shop. The fact that our dance shoe highlights can now be tried on directly in Zurich, Basel, and Lucerne means a great deal to us. It brings us closer to you and makes your dance shoe experiences even more personal. For us, this was a real milestone – not just professionally, but emotionally as well. Because every step that brings us closer to you feels right. You can find all the details about the individual locations and the product range directly on our website.
At the end of the year, we were thrilled to share something truly special with you: our Emotions Collection – a collection born from the depths of our hearts. It stemmed from the question: What do we actually feel when we dance? And how can we make that feeling visible? This led to the creation of models like Sparkle, Joy, Grace, and Glow – not just as product names, but as emotions we experience while dancing. Shoes that don't just look good, but express something. We were especially touched to present this collection together with Anastasia Maruster, professional dancer and known from "Let's Dance." During the photoshoot... she toldIt shows us how important it is that a shoe not only looks good, but also supports you through every movement – safely, elegantly, freely. Moments like this remind us why we do what we do.
2025 was full of new paths, new shoes, new stories. But above all, it was full of people who show us every day why we Dancing Queens We are. We are entering a new year with you, full of joy, grace, glow, sparkle, and emotion. A year full of dance – and full of heart.
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